Google Ads (formerly known as Google Adwords) is an online advertising platform that is—by far—the quickest and most effective way to get more sales, leads and website traffic for your business.

They allow you to promote your products and services in a way that is, quite frankly, streets ahead of anyone else on the market.

When it comes to online advertising, they are the crème de la crème.

If enough people are searching for your product or service on Google, then yes, your business will benefit greatly from this type of advertising.

You can check if people are searching for your product or service by using a free keyword research tool, or get in touch with us and we can do it for you, free of charge.

If you're not already using Google Ads to advertise your business, and it is something that is regularly searched for, you can be sure of one thing: your competitors are! And they're likely stealing business right from under your nose.

To give you a sense of what we mean and to prove our previous point, go to google and type your product or service into the search bar. If Ads are running for the phrase you typed in, you will see "Ad" or "sponsored" next to the web address on the top of a business listing. That's money on the table, and a missed opportunity.

Now, given the fact that over 75% of people don't visit the 2nd page on a google search before making their mind up, you can see how important it is to be as close as possible to the top of the 1st page.

For almost all businesses, they are the best way to get new customers fast because it allows you to target ready-to-buy, hot prospects on Google, YouTube, Gmail and other websites, who are actively searching for, or showing an interest in, what you have to offer.

So, whenever a prospect interacts with your ad and you get charged—which is the premise of pay-per-click advertising—you know that prospect had a genuine interest in what you're selling, because they either typed it out and searched for it, or have shown an interest in it previously online. Your ad wouldn't show up otherwise, because you choose when you want your ad to show up, i.e., you choose what requirements must be met before a prospect is eligible to see your ad.

What do we mean by requirements? For example, the phrases they must search for, the demographics they must be part of, the interests they must have, the time of day it must be, etc., so it's a lot more effective than advertising to mass audiences on, let's say, newspaper and radio, where, and we're just being honest here, a large portion of these audiences might have no interest whatsoever in what you're offering.

Now, how targeted you want to be is up to you. You can choose that many requirements must be met—or very few—but we recommend being ultra-targeted, so you don't waste money on clicks where the searcher or prospect is not really in a ready-to-buy state.

Bottom line, when you utilise these ads properly, they can be a fantastic tool to increase sales, leads and website traffic exponentially. Businesses worldwide have found this to be true for years. You can too.

We charge a straightforward flat management fee structure for our PPC management services, unlike agencies that base their charges on a percentage of your ad spend.

The reason behind this choice is that if we were to charge based on ad spend, our incentive would be to maximise your ad spend, as opposed to your profit, even if increasing your ad spend is the wrong thing to do.

With our fixed management fee, our objectives align perfectly with yours, ensuring that our recommendations are geared towards enhancing your earnings, not ours.

Also, your ad spend is directly paid to Google, so you know there are no additional fees or markups from us.

Yes, JumpFront is a Google Partner. This means we are recognised by Google for maximising campaign success for our clients and are skilled practitioners. Because of this, we have access to a wider range of benefits that we can use to help you succeed.

During the first month of your ads going live, you can expect a surge in website traffic and, more than likely, an increase in leads and sales.

Keep in mind, though, that a portion of the first month of our management service involves building your campaign, so you can expect your results to improve over time.

We don't simply set and forget our marketing efforts either. Instead, we continuously review and fine-tune your campaign to maximise the return on your ad spend.

The longer your ads run, the more opportunities we have to optimise them, usually resulting in continuously improving performance.